Choose the Most Effective Platform

Choose the Most Effective Platform

After you've determined your demographics, you'll want to pick one or two social media platforms to focus all your marketing efforts on.

By investing the extra time on just a few channels, you’ll get better and quicker results, than if you were to try and invest in all the various social media platforms.

You will need to find a platform where your audience hangs out. Start narrowing down your choices based on the age of your audience.

Vine and Tumblr tend to be better options for a younger demographic, while LinkedIn and Facebook are better for an older demographic.

While Facebook is starting to lose popularity among the younger users, 70 percent of adults are still active on the site.

Create Content that Adds Value

Now that you have a better understanding of your target audience and have chosen a couple of social media channels to focus on, it’s time to begin developing content that delivers value to them.

It is important to remember that the more value you can bring them the faster your presence will grow online.

The second part of the equation is consistency.

Unlike search engine traffic, that can continue to grow even if you don't publish new content; you have to remain consistent on social media to improve your traffic.

To do this, you need to create as much content as possible that your target audience will love. Your content can include any of the following, depending on the channels you've chosen.

·       Blog posts

·       Pictures

·       Infographics

·       Videos

·       Quotes

·       Jokes

·       Quick tips

The right kind of content will depend entirely on the networks you’re focusing on. It is also important to understand with social media is that to keep your audience engaged, you can't just share your own content.

When you are first starting out, you want to err on the side of being non-promotional and share content that others have created.